Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)

Web Mining of Hotel Customer Survey Data

This paper provides an extensive literature review and list of references on the background of web mining as applied specifically to hotel customer survey data. This research applies the techniques of web mining to actual text of written comments for hotel customers using Megaputer PolyAnalyst®. Web mining functionalities utilized include those such as clustering, link analysis, key word and ph...

Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?

This study of hotels representing thirty-seven brands from fifty-six countries uncovers the market conditions under which investing resources in specific market strategies leads to higher performance. Specifically, the authors identified, for the first time in an international context, the circumstances under which customer orientation (acquisition, satisfaction, and retention of customers) alo...

CUSTOMER SATISFACTION AND ITS DETERMINANTS Case: Rex Hotel Saigon

Research on Hotel Service Design from perspective of customer

This paper tries to place the notion of hospitalities service design with concern of service design theory. Then it accesses the hotel service design factors on customers satisfaction under the condition on different levels of service demands by means of experimental approach(N=120), in which display three categories service demands(must-be quality, one-dimension quality and attractive quality)...

Consequences of Customer Confusion in Online Hotel Booking

Consumer Confusion is a relatively new concept in consumer behavior research. Increasingly, consumers get swamped by a large variety of opportunities to choose, similar products and information, and the increasing complexity of products and services. While previous studies mostly explored the markets for convenienceand shopping-goods in the stationary retail industry, this paper investigates th...